Friday, October 23, 2009

Search Engines Take Note:
Do Not Search UniPrint

UniPrint is a software development company, no doubt about that.

UniPrint is not a marketing company, also no doubt about that.

Why? Because Uniprint does not want search engine bots to crawl over most of its webpages. It is perfectly legitimate and the right thing to restrict the web bots to access certain areas of the website.

This is usually done by a text file called robots.txt. Like a rule telling kids where they can play and where they cannot, this file tells search engine bots what file and/or directories they can or cannot crawl. Well-behaved bots (such as those from Goolge and Yahoo) respect that, just like well behaved kids obey play rules.

Look at the following screenshot of UniPrint’s robots.txt (accurate as of writing):


You can see that some directories like marketing, Presentation, promotion, releases, UniPrintClientHelp, as their directory names suggest, should grant access to bots so that more related webpages can be indexed by search engines, which will in turn promote the company and its products.

Some UniPrint helpers told us that UniPrint has been working on a completely new look of the Uniprint website which should be in production mode in early November. We will check back and see then.



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To contact us: uniprint.user@gmail.com.

 


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